Question 1

How is this different from an automation tool like Klaviyo flows or Zapier?

Accepted Answer

A flow runs the branch you drew for it. If a buyer replies with something you did not anticipate, the flow has nothing to say. An AI employee reads the situation, decides whether to act, chooses the channel and offer within your policy, and escalates when the right answer is outside its authority.

Question 2

What stops an AI employee from discounting away my margin?

Accepted Answer

Guardrails are set before anyone starts work — discount ceilings, tone, which products can be offered, when to escalate. Every decision is tested against those rules before it reaches a customer. Anything outside them stops and waits for your approval.

Question 3

How long does setup take?

Accepted Answer

Connect Shopify and your channels, set your policy, and the first employee starts the same day. There is no middleware to configure and no separate login for your team.

Question 4

Which channels do they work across?

Accepted Answer

WhatsApp and email today, both arriving in one inbox with full customer context attached. SMS and storefront chat are on the roadmap, not shipped.

Question 5

Can I start with one employee instead of the whole team?

Accepted Answer

Yes — most merchants start with Emma on cart recovery, because it is the fastest outcome to measure. You add the others once you can see the numbers.

Question 6

What happens to conversations already handled by my support team?

Accepted Answer

They continue as they are. WhatsApp coexistence means your existing support stack keeps running while the AI employees take the volume you hand them.

Question 7

How do I know they are actually working?

Accepted Answer

Every action is logged against the employee that took it, with the outcome attached — recovered revenue, resolved tickets, accepted upsells. You review their work the way you would review anyone else’s.

Question 8

What does the free 60-day beta include?

Accepted Answer

The full team of five, every channel, and the complete work log. No credit card, and nothing starts billing automatically at the end of it.

What we have worked out so far.