The Real Cost of Betting Your Whole Recovery Strategy on SMS

Quick answer: TxtCart runs $29-$999/mo plus $0.006-$0.009 per SMS sent, and covers SMS/MMS only, no email, no WhatsApp. GoPrimy’s email channel has no per-message cost at all, and its WhatsApp channel reasons from the same system. If your customers are confirmed SMS-first and you’re fine with cost scaling alongside volume, TxtCart is well-built for that. If you’re not sure, or WhatsApp and email would reach more of your list for less, the math below is worth doing before you commit.

Do the Math Before You Commit to SMS

Here’s the number most SMS-tool comparisons skip. TxtCart’s per-message SMS rate runs $0.006 to $0.009 depending on tier. That means:

1,000 recovery texts/month at the Growth tier ($79/mo, $0.008/SMS): roughly $8 in message costs on top of the $79 subscription.

10,000 recovery texts/month : roughly $80 in message costs, same subscription tier, before you’ve upgraded to handle the volume.

50,000 recovery texts/month : you’re likely in Pro or Managed territory ($399-$999/mo) plus per-message costs on top.

None of that is a criticism of TxtCart’s pricing, it’s transparent and clearly published. It’s a fact about how SMS economics work: cost rises every time your recovery volume rises , which is another way of saying cost rises every time your business grows.

What TxtCart Is Actually Built For

TxtCart is a real specialist: two-way SMS/MMS conversations, AI-assisted flows, segmentation, upsell messaging through a toll-free number.

Starter: $29/mo

Growth: $79/mo (most popular)

Pro: $399/mo, dedicated support

Managed: $999/mo, fully done-for-you

If your customers are confirmed to respond well to text, and you’re comfortable with the volume-based cost curve above, this is a well-built, focused tool for that specific bet.

The Case Against Betting Everything on One Channel

Two things worth knowing before you commit:

SMS carries US-specific compliance overhead (TCPA consent requirements) that email and app-based messaging don’t.

TxtCart has no email or WhatsApp at all. For merchants with any international customer base, WhatsApp dominates messaging in large parts of the world, and a text-only strategy simply can’t reach that audience.

An SMS-only recovery strategy is a bet that texting is the right channel for your specific customers. Sometimes it’s the right bet. It’s rarely the whole picture.

Where GoPrimy’s Cost Curve Is Different

GoPrimy’s Cart Recovery employee runs on email and WhatsApp instead of SMS. Email carries no per-message cost , at any volume, because it’s not billed the way SMS is. WhatsApp is reasoned from the same system, used specifically where an opted-in customer is likely to respond faster than email. The message itself isn’t a better-written template either, it’s generated fresh from that customer’s actual cart and order history each time, the same reasoning approach whether it’s the first recovery message or the fiftieth.

GoPrimy doesn’t have TxtCart’s pricing maturity yet, it’s in a founding-merchant phase, free for now in exchange for feedback, standard pricing still being worked out.

Which Bet Actually Fits Your Store

If SMS is a confirmed, tested preference for your customers, TxtCart earns its price. If that’s untested, or the math above changes your mind about paying per message as you scale, that’s the gap GoPrimy is built to cover: goprimy.com

Sources: TxtCart Pricing · AiSensy: WhatsApp Statistics for Businesses