Hire AI employees.Not automation workflows.
Five AI employees who recover abandoned carts, answer customer questions and grow repeat revenue — without building workflows.
Free 60-day beta · No credit card · Your first employee starts today
On shift
Mon 14:32
- EmmaCart Recoverycart £128
- AlexOrder Careorder #4821
- MayaProduct Questionsshade match
- LeoWin-Backday 45
- SamUpsellcheckout open
§ 01—The opening
Growth on Shopify has a margin problem.
Revenue climbs while support costs, abandoned carts and discount leakage quietly eat the profit underneath it. These are not missing features. They are unfilled jobs.
Cart Recovery
Carts abandon at checkout
Most stores recover a fraction, because nothing reaches the buyer in the minutes that still matter.
Order Care
“Where is my order?” floods the inbox
Your team copy-pastes carrier status all day while response times slip and support headcount climbs.
Upsell
Discounts leak untracked
Codes go out without policy control, and margin walks out of the door with every one of them.
Win-Back
Customers buy once, then vanish
Replenishment windows pass unnoticed. Lifetime value stalls because nothing re-engages at the right moment.
§ 02—The team
Five specialists. One shift, running now.
Each owns a single outcome end to end. Pick one to watch how they work a job from the first signal to the result.
Emma— Cart Recovery
Owns the checkout drop-off. Decides who to chase, on which channel, with what offer.
- Detected abandoned cart — 3 items, £128now
- WhatsApp nudge sent with stock urgencysent
- Buyer replied — applied policy-safe 10% codein policy
- Order completed · revenue recovered+£128
Emma is working this job now.
Put Emma to workEmma— Cart Recovery
Owns the checkout drop-off. Decides who to chase, on which channel, with what offer.
- Detected abandoned cart — 3 items, £128now
- WhatsApp nudge sent with stock urgencysent
- Buyer replied — applied policy-safe 10% codein policy
- Order completed · revenue recovered+£128
Emma is working this job now.
Put Emma to workAlex— Order Care
Owns "where is my order?" Answers from live carrier data instead of a macro.
- Order question arrives on WhatsApp · #4821now
- Pulled Shopify order + carrier status2s
- Replied with tracking and ETA, in the buyer’s languagesent
- Ticket closed without a human touching itresolved
Alex is working this job now.
Put Alex to workMaya— Product Questions
Owns the shopper who is still deciding. Answers product questions before checkout, and recommends only what the catalog allows.
- Pre-purchase question on WhatsApp — shade matchnow
- Recommended a SKU that fits your catalog rulesin policy
- Added a complementary travel sizesent
- Checkout started · conversion attributed+£64
Maya is working this job now.
Put Maya to workLeo— Win-Back
Owns the customer who bought once. Watches replenishment windows, not calendars.
- Buyer 45 days since last ordernow
- Replenishment window detectedtiming
- Email and WhatsApp sequence startedsent
- Repeat order placed+£89
Leo is working this job now.
Put Leo to workSam— Upsell
Owns basket size at the moment of purchase. Never discounts past your floor.
- Checkout open · cart under free-shipping thresholdnow
- Policy check — max 15% discount permittedin policy
- Cross-sell accepted at checkoutsent
- Basket size lifted for this session+£47
Sam is working this job now.
Put Sam to workIllustrative activity based on typical merchant outcomes.
§ 03—How they work
Judgment, not a flowchart.
An automation fires when a trigger matches. An employee reads the situation first, then decides whether acting is the right call at all.
Something happens in your store
A cart stalls, an order ships, a customer asks a question. Shopify webhooks land in real time — there is no sync lag to wait out.
They read the situation
Order history, cart contents, channel, previous conversations and your policy are assembled into one picture before anything is decided.
They check what they are allowed to do
Discount ceilings, tone, escalation thresholds. The decision is tested against your rules before it ever reaches the customer.
They act — or they come to you
Message sent, code issued, ticket closed. Anything outside policy stops and waits for your call instead of guessing.
Today’s work
aurora-skincare.myshopify.com
- Sam+£47
Cross-sell accepted at checkout
- Emma+£128
Recovered an abandoned cart on WhatsApp
- Alexresolved
Answered an order question with live tracking
- Leo+£89
Win-back offer opened — replenishment timing
illustrative activity, not live store data
§ 04—Where you stay in charge
They act on their own — until they reach your line.
Every channel arrives in one inbox. Routine work never reaches you. A decision outside your policy stops and asks.
One inbox
WhatsApp and email
Sofia M.
WhatsAppCan I get 20% off this cart?
EmmaNeeds youJames K.
EmailWhere is order #4821?
AlexPriya N.
EmailIs the travel size still in stock?
Maya
Escalation
№ 4821
Sofia M. asked for 20% off her cart.
your policy caps automatic discounts at 15%, so Emma stopped rather than guessing
Recommended
Approve 15% — the policy maximum — and confirm on WhatsApp.
Seen enough? Emma can be working your checkout today.
Free 60-day beta · no credit card · disconnect any time
§ 05—The difference
You can automate a task.You have to hire for a job.
Workflow builders ask you to describe every path in advance. Real commerce does not hold still long enough for that. An employee is what you reach for when the work needs judgment rather than a diagram.
- Fires when a trigger matches.
- Decides whether firing is the right call at all.
- Runs the branch you drew for it.
- Handles the case you never thought to draw.
- Breaks silently when reality changes.
- Notices, adapts, and tells you what changed.
- You maintain it forever.
- It reports to you.
§ 07—References
“We recovered £8,420 in the first week — more than our previous recovery tool managed in a quarter.”
Who they work best for
- 1,000–50,000 orders per month
- £50+ average order value
- A support team already at capacity
- Selling across WhatsApp and email
- Watching margin, not just revenue
What you can rely on
- Shopify-nativeBuilt on Shopify webhooks and APIs. One-click install, no middleware.
- Policy-governedNothing runs outside the rules you set. Exceptions escalate to you.
- Official WhatsApp integrationConnected through Meta Embedded Signup on the WhatsApp Business Platform — your own number, your own account.
- Your data stays yoursNever used to train models for anyone else.
§ 08—Before you hire
Questions merchants ask.
Founding cohort
We're a new hire too.
GoPrimy just joined the team. Rather than lead with numbers we haven't earned yet, we're onboarding a small group of founding Shopify stores directly.
- Onboarding
- 1:1 with the founders
- Setup time
- Under 1 day
- Channels live
- Email + WhatsApp
- Cohort size
- Limited
§ 06—What it costs
Paid like a hire. Judged like one.
Priced by headcount, not by seats or message volume. Start with the free 60-day beta and keep whoever earns their place.
Your store
What the team costs
Free for the first 60 days. Nothing bills automatically when the beta ends.
What the team returns
- EmmaCart Recovery£12,375/mo
- LeoWin-Back£7,500/mo
- SamUpsell£6,000/mo
- AlexOrder Care£281/mo
Additional revenue per month
£26,156
Per year
£313,875
Against £699/mo
37.4×
Planning estimate, not a forecast. Assumes 22% of 750 abandoned checkouts recovered, 10% uplift from win-back and 8% from upsell. Your results will differ.
First Hire
1 employee
Bring one specialist on board and judge them on the outcome.
- 1 AI employee
- One channel — email or WhatsApp
- Live work log
- Standard support
The Team
3 employees
Recovery, support and sales covered together, sharing one inbox.
- 3 AI employees
- Both channels
- WhatsApp and email
- Outcome reporting
- Priority support
The Workforce
5 employees
The full team, with a manager on our side and an agreed SLA.
- All five AI employees
- Dedicated success manager
- Custom outcomes and SLAs
- Onboarding and migration
- Quarterly business review
Get started
Five specialists, ready to start.
Give them one outcome to own. Keep whoever earns their place.
No credit card required · Free 60-day beta